It’s Not How Good You Are, It’s How Good You Want to Be, has been read cover to cover by every Alison Events employee for the last five years. The author, Paul Arden, was an advertising genius that produced hundreds of successful campaigns and slogans for companies around the world. This humorous handbook provides readers with a unique insight into the world of advertising and some of the greatest secrets to success. Pick up your very own copy here.
We are a full service event planning and design firm with offices in San Francisco, California. We post about real weddings and events, inspirational ideas, planning tips, recent press, spotlights from some of our favorite vendors, and new venues and destinations loved by the Alison Events team. We post once a month and sometimes in between when we have something extra special to share. You can get in touch with us by emailing info(at)alisonevents.com.