Book Feature: Paul Arden

It’s Not How Good You Are, It’s How Good You Want to Be, has been read cover to cover by every Alison Events employee for the last five years. The author, Paul Arden, was an advertising genius that produced hundreds of successful campaigns and slogans for companies around the world. This humorous handbook provides readers with a unique insight into the world of advertising and some of the greatest secrets to success. Pick up your very own copy here.

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